I’m a bold, innovative, and consumer-first integrated marketing leader who sits at the intersection of product and brand. I’ve built a career around delivering full-funnel strategies that connect deeply with audiences and drive brand distinction, growth, and profitability.

Over the years, I’ve worked with a wide range of brands—from private ventures to corporate giants, fast-paced startups, and nonprofit organizations. While the particulars have been diverse (and, often, complex), my marketing approach remains grounded in simplicity and human connection and is influenced by my deep understanding of culture and society. I’m passionate about organizational performance, driving transformative change, and seamlessly integrating purpose into every facet of the businesses I represent.

My work has earned me recognition as one of 25 Women to Watch by Running Insight Magazine and as Power Woman of the Year by Women's Running Magazine. I was also named among Footwear News' Women in Power and earned a Champion of PR award from PRWeek.

I live in Los Angeles with my partner Juan, our daughter Luz, and our dog, Benny. I enjoy sports, movement, and mindfulness. 

I am currently working as a marketing consultant and fractional senior marketing leader, and I am actively open to new opportunities.

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Portrait by Mercedes Zapata